by Elena Byrne
If you’re like me, you’ve dabbled a bit in the arena of Indian cooking, but let’s face it: it’s always daunting. It never seems quite as delectable as when experienced hands have made it, right? Perhaps it’s the fact that you may substitute a spice here and there, or skip a spice altogether because you couldn’t find it, or maybe it’s because the spices are old, having sat in the cupboard for a year.
That’s exactly why Flavor Temptations was created. Sara Parthasarathy first created the pre-measured meal kits because it pained her to know that her son, in college, was not cooking for himself. Now she works to help families cook together using her fresh spice packages along with ingredients you have on hand such as potatoes, canned chickpeas, and veggies of your choice. The step-by-step recipes are easy to follow and the results have been bringing customers back for more.
Sara and husband Partha have been growing their business since 2012 and they’ve come a long way, now in their second rented commercial kitchen where they measure and package their spices. They’re in their second round of packaging and have adapted the recipes now for institutional-size packs as well as the 2- and 4-serving retail packs.
They first attended the Feast! Local Foods Marketplace in 2016, where they were poised to grow and added two distributors as a result. Prior to Feast 2016 their recipe kits were in 28 stores, and a month following Feast they were in 60 stores.Read more